It’s all about that: Tell a story -> Connect a tribe -> Lead a Movement -> Make a Change
After watching countless videos of Seth Godin and read lots of content about him, that’s the core of his thinking.
We are interested in brands that have a story. We tend to connect people with underdog stories, such as Steve Jobs and Elon Musk, from the bottom climb up to the top.
That’s a process.
Of course, Steve Jobs and Elon Musk didn’t do their Brand Communication by liking Seth Godin’s posts, neither they tried to create something that doesn’t exist from their past.
However, once they established authority in their field, we never think of them separate from their stories. Their stories become an integral part of their brands.
Learning this about content marketing changed how we create content: We always tend to carry a core message of the brand, whether at each E-Learning content, Video Production, or Design.